Salesforce Commerce Cloud Performance Optimization

Salesforce Commerce Cloud is a robust and feature-rich e-commerce platform, often used in complex and international ecosystems. Without precise management, these architectures can generate high loading times, directly impacting user experience, SEO, and conversion. An expert approach to web performance is essential to unlock its full potential.

Front-end Performance and Core Web Vitals

My work on Salesforce Commerce Cloud primarily focuses on front-end performance and Core Web Vitals. It includes analyzing critical paths, page rendering, embedded JavaScript, third-party assets, and their real impact on user experience.

The goal is to optimize perceived loading, stabilize rendering, and reduce key metrics such as FCP and LCP, while respecting platform constraints and business requirements.

Client Case: Continuous Improvement for a Luxury Brand

I supported a luxury brand on Salesforce Commerce Cloud in a continuous optimization approach over a year. The work focused on detailed analysis of response times, front-end optimization, and control of application flows.

This collaboration led to a 29% reduction in TTFB and a 31% improvement in FCP, with a direct impact on perceived speed and user experience quality, on a site with high business and image stakes.